Thursday 12 March 2015

I Heart Makeup - Pure Cult (Dupes Post)

 You may or may not have seen my review of the Pure Cult palette. This is one of the new palettes from Makeup Revolution's sister brand I Heart Makeup. In the review I happened to mention the similarities it had with both Naked 3 from Urban Decay and Makeup Revolution's own Iconic 3 palette. Using the shades I found to be similar, I swatched and decided to share with you this comparison post. 

I Heart Makeup - Pure Cult (£3.99)

Urban Decay - Naked 3

Makeup Revolution - Iconic 3 (£4.00)

The comparison's between these 3 palettes are very clear to see. They look almost identical. For those who want Naked 3 but unable to justify the price, at least we know there are now 2, almost identical palettes, on the market at such a great price. If you haven't already you can catch my review here.


  1. Ahhh that's such a great dupe! Thanks :)

    Love your blog, just followed!!

    1. Thank you. I'll pop by soon. Probably Thursday now xx

  2. Whoa, it's practically impossible to tell the difference. I love dupes.

    :] // ▲ ▲

    1. I know. Now people will know what not to buy depending on which of these are in there collection lol x

  3. Replies
    1. They are. So glad I have 3, almost identical palettes cause they are really great shades. x

  4. I can't believe how similar they are! great post.. thank you!!


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Kate ♥